Sony A7 III 24.2MP Full-Frame Mirrorless Camera with 28-70mm Lens

Sony a7 IV Mirrorless Full Frame Camera Body w/ 28-70mm Lens

The Sony A7 IV features a 33MP full-frame back-illuminated sensor, BIONZ XR processor, and 4K 60p recording with 10-bit 4:2:2 color. It delivers fast autofocus, Real-time Eye-AF, and impressive dynamic range, making it perfect for professional photographers and videographers.

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Product Highlights
  • 33MP Full-Frame Back-Illuminated Sensor – Exceptional color, detail, and dynamic range.
  • BIONZ XR Image Processor – 8x faster processing for enhanced AF and real-time image recognition.
  • 4K 60p & 10-bit 4:2:2 Recording – Full pixel readout and high-resolution video for cinematic results.
  • S-Cinetone Color – Professional-grade skin tones and natural highlights.
  • Real-Time Eye-AF – Accurate subject tracking for humans, animals, and birds.

The Sony A7 IV is a powerful full-frame mirrorless camera packed with advanced features to elevate your photography and video creation. With its 33MP back-illuminated CMOS sensor, the A7 IV offers improved color reproduction, low-noise performance, and 15+ stops of dynamic range. The sensor’s fast readout enables 10-bit 4:2:2 4K recording at up to 60p with full pixel readout, ensuring smooth and high-resolution footage for professional-grade video production.

Powered by the BIONZ XR processor, the A7 IV provides an 8x increase in processing speed, allowing for real-time autofocus (AF) and image recognition to work seamlessly, even with fast-moving subjects. The AF system features 759 phase-detection points and 425 contrast-detection points, covering 94% of the image area, resulting in fast, accurate focus across both stills and videos. It also includes Real-time Eye-AF for humans, animals, and birds, making it perfect for capturing precise portraits and wildlife shots.

For filmmakers, the A7 IV supports S-Cinetone, which produces natural-looking skin tones and stunning highlights, based on technology from Sony’s VENICE CineAlta camera line. The camera also offers Touch Tracking for easy subject tracking, ensuring your focus is always spot on.

With 4K 60p recording in Super 35 mode and full-frame 24p/30p recording, the Sony A7 IV provides cinematic video quality, even in slow-motion when editing footage in post-production. Whether you’re shooting high-speed action, portraits, or landscapes, the A7 IV delivers outstanding performance, versatility, and creative control in a sleek, professional package.

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